Protect Tomorrow is a national education awareness campaign that reminds parents about the importance of childhood immunizations. The campaign encourages parents to talk with their pediatricians about the benefits of vaccines, the importance of the recommended immunization schedule and how to best protect their children.
Protect Tomorrow’s public service announcement (PSA) reminds parents about the devastation of diseases of the not-so-distant past and urges them to talk with their pediatricians about immunizing their children so that history does not repeat itself.
The PSA features several people who tell their true stories of watching loved ones struggle with, and even succumb to, diseases that can now be prevented by vaccines. These eyewitnesses want to tell today's parents to take advantage of one of the greatest advances in modern medicine – immunizations.
Through these voices of wisdom and experience, the AAP wants to remind parents to vaccinate their children according to the recommended schedule as provided by the CDC and its Advisory Committee on Immunization Practices, the AAP, and the American Academy of Family Physicians (AAFP).